The development of AI tools for digital marketing
As a digital marketer, you may feel like your to-do list is ever-growing. There’s always a new medium to deliver content or a new social media platform to trend on. Wish you had a helper? In the digital age, you're in luck. AI is here to make your job easier and let you focus on the most important tasks.
In this blog, let's dive into harnessing the power of AI in digital marketing.
Artificial Intelligence
Picture this: you casually mention to a friend that you're looking to buy new shoes, and moments later, you're scrolling through your Amazon feed only to find a curated selection of shoe recommendations. Sounds familiar?
This is the AI-driven advertising world that we live in today.
According to IBM, Artificial intelligence, or AI, is a technology that enables computers and machines to simulate human intelligence and problem-solving capabilities.
AI has the ability to automate so many of a marketer’s repetitive tasks. From scheduling meetings and appointments to reporting on campaign metrics to optimizing the placement and timing of advertising campaigns.
With the right set of tools, AI can do all of that for your business, and more.
Tools
While ChatGPT may be the most talked about AI tool, there are a few more that prove to be beneficial.
Targeted Marketing
As a digital marketer pushing your products out to the market could be a very challenging task, you understand that the market is huge but not everyone is your target customer. Wish to bridge the gap? Voila, say hello to Google Ads! It allows you to create tailor-made ads and campaigns for your audience and helps you reach potential customers. You can also set up the the campaign type based on your marketing goal, brand strategy and how much time you can invest.
Leads
An important step in digital marketing is to make a note of the customers who have shown interest in your product AKA leads. Adobe’s Marketo Engage is a platform designed to streamline lead nurturing and promote business growth.
With Marketo Engage software, you can meet your customers wherever they are, use customer-triggered events to continue the conversation both online and offline, across all channels.
It uses real-time behavioral, demographic data, and AI to personalize user experiences, even for anonymous visitors.
Customer Segmentation
With Salesforce Einstein, you can sift through a large pool of customers and pinpoint the most promising leads. These are essential for your business as they are loyal customers and contribute significantly to your profits.
By providing personalized product recommendations to each customer, they will feel valued, which in turn will increase your engagement, repeat purchases, and build brand loyalty.
Listen, Analyze, Act
If you feel that Marketing is a dynamic field and being relevant plays a huge deal in the success of your business, Hootsuite’s got your back! It is a social media monitor tool that allows you, as a digital marketer to listen, understand their needs, and track trends related to their data.
You can identify the content that brings in the most engagement and revenue, benchmark your performance against your competitors and industry overall. Hootsuite also provides a browser-based dashboard that allows users to keep updated on their Twitter account.
Additionally you can design, schedule, and publish content for all your networks from one dashboard. Create dazzling posts fast with Canva templates, and have AI write your captions and hashtags for you.
Bonus
Want all these tools under one roof? Well, Adobe’s Marketing Cloud is here! It offers analytics for tracking your campaign effectiveness, and make data-driven decisions. You can also get insights about your email schedule by tracking the value generated by each email and analyzing the frequency.
It allows you to create, manage, and deliver content across digital channels, captivating a wide range of audiences. Additionally, it helps you to run ads across various platforms that are customized according to your audience’s preference. Automated e-mail marketing is also an attractive feature that this platform offers.
Conclusion
Integration of AI in digital marketing has made marketers work much easier compared to traditional marketing. In recent times where people fear that AI will steal their jobs, one thing is certain: AI cannot replace you, but a person who knows how to use AI will.
Mastering these tools is a valuable skill and helps you stand out in today’s competitive landscape. Whether you're a pro marketer or just starting out, our digital marketing course will equip you with the knowledge and skills you need to thrive in this field.