Why is it necessary to know video editing for a digital marketer ?

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In today’s digital age, capturing the goldfish-like attention span of the audience has become a challenge. Traditional marketing strategies undoubtedly fall short.

According to DataReportal, there are 4.95 billion active internet users in the world and 4.62 billion active social media users. Can you sense it? 

You've struck the goldmine - video marketing!

To stay ahead in the game, digital marketers need to add a powerful tool to their skill set, video editing.

In this blog, we will delve into why video editing is not just a useful skill but a necessary one for anyone in this field and how we at Spotlight Academy could help you stand out from the rest!

So, how exactly do you define video marketing?

Video Marketing 

Video marketing describes the use of video content to promote or inform audiences about your brand and products. Brands can use video across a variety of digital channels and formats, including their website, social media marketing, programmatic advertising, and more.

According to Amazon ads, two-thirds of consumers say they would rather watch a video to learn about a product or service than read about it. In the first half of 2021, video was the largest single source of Internet traffic worldwide—53.7%—with social a distant second at 12.7%. 

Video Editing

In the busy world of digital marketing, where SEO, SMM, and paid advertising on social media sites for Facebook, Instagram, and YouTube take the pedestal, the often overlooked foundation that holds them all together is Video editing. 

It is a magic wand that lets you create visually appealing content and lets your creativity thrive, and connect with the audience, and if done correctly, it can truly be a subtle yet transforming force that determines a “meh” campaign or an effective one.

We at Sierra Learning Academy understand the need to stand out from your competition thus our course is designed to equip you with this exclusive skill of video editing which will open new doors on your digital marketing journey. 

We believe in equipping our students with a versatile set of skills that goes beyond the ordinary. Such as video editing. 


Building brand identity through visuals

Every product has a story and this needs to connect with the audience. By seamlessly blending visuals, sound, and effects, you can create a compelling brand story that resonates with your audience and builds a lasting connection.


A poorly produced video does more harm than good. People would lose interest or remember the product for its choppy editing. We certainly don't want that, do we? Editing is where the video clips come together in a seamlessly smooth blend to create the perfect video for your product. 

Editors cut out the extraneous ums, ahs, and fillers that everyone uses in speech so viewers will focus on the message and not get distracted by mistakes.

Bridging the gap between ideas and execution

Ever found yourself lost in a sea of technical terms while discussing content with a videographer? Wonder no more. Our course ensures you not only understand the language of video editing but also gives you the freedom to turn your creative ideas into reality.


Optimises Financial Resources

In the case of a budget constraint, acquiring the dual skill of becoming a video editor and digital marketer comes in handy. By taking on this job, you will not only optimize your resources but also eliminate the need to allocate funds for a dedicated video editor, resulting in significant cost savings. 


Adobe Premiere Pro

Adobe Premiere Pro is the leading editing software for creating any kind of video. Add transitions and effects, finesse color, mix audio, create animated titles, and get all the tools to tell your story.

DaVinci Resolve

DaVinci Resolve is the world’s only solution that combines editing, color correction, visual effects, motion graphics and audio post production all in one software tool! Its elegant, modern interface is fast to learn and easy for new users, yet powerful for professionals.



Possessing the skill of video editing is a game-changer. Incorporating creativity and strategy, it allows you to elevate your digital presence, captivate your audience, and leave a lasting imprint in the ever-evolving landscape of online marketing. 

Get started with us today at Sierra Learning Academy.